Alpla Werke Alwin Lehner GmbH & Co KG
Hard / Vorarlberg / Austria / Marketing & Communications / Full time
Digital Marketing Specialist (all gender)
What you will enjoy doing
At ALPLA, you don't just market products – you connect markets, cultures, and people.
As a Digital Marketing Specialist at ALPLA, you will play a key role in driving our B2B marketing efforts by creating and executing smart, data-driven campaigns that generate qualified leads and boost brand visibility. Working closely with Sales, Product Marketing, and our Digital teams, you'll design full-funnel initiatives that engage our target audiences and support sustainable pipeline growth. From campaign strategy to execution and reporting, you'll help shape how we go to market globally.
- You'll lead the development of integrated campaigns—defining target audiences, creating personalized nurture flows, and optimizing touchpoints across the customer journey
- Your analytical mindset will help you evaluate campaign performance through KPIs like CTR, MQLs, and ROI, while your collaborative approach ensures smooth coordination across internal teams and external partners
- You'll also support the rollout of campaigns across regions, maintain dashboards (e.g. Power BI), and make sure every campaign delivers measurable impact
What makes you great
- We're looking for a marketing professional with 3–5 years of experience in B2B demand generation or performance marketing
- You should be confident working with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce), and comfortable analyzing data with tools like Power BI or Google Analytics
- A strong understanding of segmentation, lead scoring, and B2B customer journeys is key
- You thrive in cross-functional teams, take initiative, and enjoy optimizing the details that drive better results
- Fluency in English (ideally at native level) is essential, as you'll be working in an international environment
What you can expect working with us
- You will rapidly find your feet in the team and can get off to a flying start thanks to our tried and test onboarding period
- You can expect a secure future with us – as a manufacturing company, we are globally on a growth path
- We reward good achievements and foster your potential with the diverse further training offered by the ALPLA Academy
- We promote climate-friendly mobility with everything from a year-long season ticket for local public transport to purchasing an e-bike
- Benefit from discounts on tickets for sports events, better private insurance conditions, the registration fees for running events being covered and numerous discounts at retail outlets in Vorarlberg
Contact
Alpla Werke Alwin Lehner GmbH & Co KG
mr Robert Wolff, Human Resources
Mockenstraße 34
6971 Hard
+43 5574 602 1516
